Snapchat sees record user growth, topping 200 million per day

An overview of Snapchat's daily active users and average revenue per user between Q1 2014 and Q2 2019.

Snapchat has recorded the largest growth in users in three years, according to the latest company reports. Global daily active users in Q2 2019 rose by 13 million (+6.8%) from the previous quarter, taking total levels above 200 million for the first time.

Every region experienced growth in users, with the Rest of World group up seven million (+14.3%) to a total of 56 million. North America (+3.8%) and Europe (+4.9%) both added three million users in Q2 2019, up to 83 million and 64 million respectively.

This growth is in part due to the company's strong investment in augmented...

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