Consolidation is set to be all the rage for brand marketers across Asia in 2019.
“There’s another sort of consolidation happening – and this one is very big in Asia,” said MullenLowe group digital director Mark Haycock at the 9 for 2019: Trends that matter to Asia event in Singapore, where he forecasted regional trends for brand marketers to take note of in the year ahead.
Read more about trends in Asia
- Seven trends defining effective story-telling in Asia in 2019
- The evolving approach to brand architecture in Asia