When sailing to distant shores, operating principles are often more useful than brand values.
“An interesting... idea [is] that leadership teams must share common beliefs and values. This is now a frequent demand… One would hope that the experience of North Korea would have cured people of the idea that forcing everyone to believe in and value the same things is the road to high performance.”
–Richard Rumelt, Good Strategy, Bad Strategy
Maps matter.
When they’re well made and accurate, you can navigate to far off destinations, or use them to sail into the unknown in search of gold, knowing...