Speed Read - Herd: how to change mass behaviour by harnessing our true nature
Mark Earls, John Wiley & Sons (2007) (view on Amazon)
Introduction
Mark Earls has been acclaimed as “one of the advertising scene’s foremost contrarians”. He has held senior positions at Ogilvy and St Luke’s, and his first book, Welcome to the Creative Age, was widely-read and discussed.
His latest, Herd, challenges some popular theories about targeting and influencing mass behaviour and is likely to be most relevant to planners, strategists and indeed anyone interested in motivating groups.
Summary...