The Future of Strategy 2019

Analysing the results of a global WARC survey of senior strategists, The Future of Strategy report provides both quantitative and qualitative data on the current state and future expectations of the discipline.
  • The increasing importance of customer experience offers new opportunities to ‘liberate’ strategy.
  • The growth in CX is increasing the demand for consultancy services; This means more and more strategists do not expect their next role to be an agency.
  • There is a perception that strategy is undervalued in agencies as strategists spend too much time juggling upstream and downstream work.
  • Strategists would like more access to client data but they should also retain the link to ‘real life’ to drive creativity....

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