Short form advertising is not a new phenomenon. In our daily lives, short form ads are arguably the most common form of advertising we interact with, especially for those who spend a lot of their time online.
What has changed however, is the number of brands that have started using short form ads (defined here as 5-7 seconds) on traditional media such as TV.
Changing TV landscape
There have been many recent disruptions to traditional TV ad formats, such as split screen insertions or even commercial ad break takeovers, a format that has had a lot of success on ITV...