Campaign details
Brand: Ariel MaticBrand owner: Procter & Gamble IndiaLead agency: BBDO IndiaCountry: IndiaIndustries: Laundry productsMedia channels: Cinema, Online video, Other & ambient media, Outdoor, out-of-home, Packaging & design, Print - general, unspecified, Social Media, Television, Word of mouth, advocacyBudget: 500k - 1 million
Executive summary
Sequels are notoriously difficult; be it movies or brand campaigns. They fail when the original premise is rehashed without building the overall narrative.
In 2015, Ariel brought the issue of gender inequality into public consciousness with a provocative question "Is laundry...