Lifebuoy: Help A Child Reach 5
Varsha Chawda, John Gamvros and Christopher Bell
Campaign details
Brand owner: UnileverAgency: Lowe Lintas and Partners, Phd and Sapient NitroBrand: Lifebuoy
Executive summary
In this case study, Lifebuoy's mission was to make a genuine impact on child death rates from diarrhoea and pneumonia by changing the handwashing habits of one billion people by 2015. The resulting global campaign, 'Help A Child Reach 5', empowered millions of people worldwide to help every child reach the age of 5 by 'pledging' their support.
These preventable diseases were the second-highest cause of...