Fake news, real problems for brands

Summarises findings from a paper published in the Journal of Interactive Marketing on fake news, real problems for brands: The impact of content truthfulness and source credibility on consumers.

This article summarises “Fake news, real problems for brands: The Impact of Content Truthfulness and Source Credibility on Consumers' Behavioral Intentions toward the Advertised Brands” by Marco Visentin, Gabriele Pizzi and Marco Pichierri, published in the Journal of Interactive Marketing, (2019) Volume 45 pp. 99 – 112.

One negative byproduct of the social media revolution is the proliferation of so-called “fake news,” generally understood as intentionally false, realistic and fabricated stories which can potentially be verified. With the web's low barriers to entry, producers of fake news have economic incentives to craft deceptive content. Sensationalist headlines can...

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