The Future 100: Trends and change to watch in 2019

J Walter Thompson Intelligence

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
  • Brands are becoming civic leaders and advocates, tackling everything from sexual health to menopause to hair loss.
  • Amid Silicon Valley’s repetitional reckoning, tech brands, big and small, are starting to differentiate with more ethical or empowering privacy policies.
  • Influences on purchasing decisions are becoming ever more decentralised, personal and visual.
  • There is also a wealth of activity in sound as a channel for entertainment, culture, news and brand interaction – fashion brands are creating podcasts and streaming platforms are creating original content....

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