The perennials: The future of ageing

Looks at our ageing societies and the challenges and opportunities they face as ageing generations are having larger effects on populations around the world.
  • People in their later years are increasingly packing their life to the full.
  • They’re not slowing down, but taking on new challenges, roles and responsibilities.
  • Those with money to spend are smart about spending it.
  • They’re not digital natives, but they’re more connected than we give them credit for.
  • They’re not withdrawing from life, but demanding more from it and us....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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