We Are Social: Thinking forward 2020

Looks at a range of trends that may prevail in 2020 and the effects these will have for marketers, including added value, social self-care and overt privacy.
  • Social was once a space for projecting and seeking validation, but in the wake of increased mental health awareness, people are taking a more measured approach to digital consumption.
  • Influencers used to be beacons of authenticity, but being a content creator born on social media has lost its lo-fi sheen and, as a result, there’s a growing backlash against influencer culture and the metrics that drive it.
  • People are taking control of their digital footprints – to hide from brands, platforms, and, increasingly, even their outer circles – and using more intimate social spaces.
  • However, people are now more open...

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