Trends Snapshot: eSports – A new type of sponsorship opportunity
This Trend Snapshot includes:
- Trend overview: what it is and why it's important
- Brands ahead of the curve: examples from Coca-Cola, Red Bull and Intel, among others
- What it means for brands: expert insight from Scott Nowers of Waypoint Media and Chris Coles of Synergy Sponsorship
- What can we expect: where this trend might lead
- Next steps: how to get involved
- Further reading: where to find more on this subject
Trend overview
Few marketers need convincing about the power...