Executive Summary

We combined our historical know-how with YouTube’s powerful platform and cooked up a storm, growing our subscribers from 1000 to 390,000 in just over three years. We’ve transformed our channel from a hodge-podge of ad hoc content into an internationally-popular brand asset - one that gets our message in front of our customers and has the potential to become a significant source of revenue for our charity.

Case study

At English Heritage we bring history to life. We care for hundreds of historic places, from prehistoric sites to medieval castles, and from Roman forts to grand country houses. We believe that the best way to inspire people about history is to invite them to stand in the places where history happened.

We became a charity in 2015, and since then, we’ve looked for new and more powerful ways to promote our brand and our cause to audiences in the UK and around the world.

We knew that video could be part of the answer. We care for some beautiful places in stunning locations, but more than that - we care for places with fascinating stories to tell. We realised that video was the perfect medium to make the most of these two major strengths.