Executive Summary

 It’s no secret that the insurance market is a crowded space.

With opera singers and meerkats making it very hard to stand out, it takes some serious marketing chops to create a campaign that makes people sit up and take notice.

Simply Business did just that.

Our objective was to communicate that no matter the size, sector or nature of your business, Simply Business could provide insurance for it. The campaign used the strapline ‘You Name It, We Insure It’ and engaged audiences with the most celebrated of English linguistic devices; the pun.

Simply Business and Truant London produced excellent creative work, but required a strategy that would deliver their content to the right people, at the right time and at scale; enter Brainlabs.

Through YouTube, Brainlabs created a bespoke, prospecting audience strategy that ensured Simply Business’s creatives were delivered to high-intent custom audiences at mass volume.