Campaign details

Brand: Aditya Birla Capital Health Insurance
Lead Agency: Mindshare India
Region: APAC

Strategy

Objective

On World Health Day, while every brand was busy trying to sell a petty Health Insurance by any means necessary to the Indian consumer, Aditya Birla Health Insurance wanted its consumers to imbibe healthy living as a part of their daily lifestyle without making major changes to their existing routines.

We wanted to establish Aditya Birla Health Insurance as a brand who cares about their health and deliver this communication to our target audience and break through the existing clutter in the advertisement space in this category.

Can we do something different and capture the attention of our audience for more than just 5 seconds?

Target Audience

Today; the educated Indian has grown to be inquisitive about India and its development.