Campaign details
Brand: AeroméxicoBrand owner: AeroméxicoLead agency: UMContributing agencies: Ogilvy, Reprise, CadreonCountry: MexicoIndustries: AirlinesMedia channels: Integrated, Mobile & apps, Newspapers, Online display, Outdoor, out-of-home, Programmatic display, Radio & audio, Search marketing, Social media, TelevisionBudget: 500k - 1 million
Executive summary
The agency realised that the busiest online sales seasons in Mexico, known as El Buen Fin (the Mexican Black Friday), was approaching and that using traditional media was not enough to engage millennials, who spend more and more of their time interconnected via numerous digital platforms....