Air Canada: Air Canada

Air Canada, the largest Canadian airline, deepened its relationship with customers by breaking category conventions and creating emotional communications to capture attention.

Agency: Persado

Objectives

For this campaign, Air Canada was looking to apply artificial intelligence to their marketing to improve the effectiveness of their copy. As many companies increase their emphasis on analytics, Air Canada saw particular appeal in our focus on hard data. By using our AI-powered technology, Air Canada aimed to create personalized marketing messages that would resonate with and inspire action amongst their audience and build ongoing relationships with consumers, feeding into their larger business goals.

Strategy

Air Canada faced a challenge common to online marketers: finding a way to cut through the noise and deliver marketing...

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Insights Team
Bray Leino

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