Campaign details

Brand: Allegheny Health Network
Advertiser: Highmark Health
Agency: Doner Advertising

Executive Summary

The Challenge

AHN was relatively unknown so people did not even consider AHN as a provider of high-quality care across a broad spectrum of needs.

The Insight

Claims are the convention for demonstrating quality in healthcare, but we had to do more… we had to bring the care experience to life.

The Idea


Bringing the Idea to Life

Don't create ads but rather tell real-life care stories, as they happen, with media and experiences which allow people to see and feel AHN's care.

The Results

In-patient volume increased 2.3% vs. industry average of a 1% decrease and (412) doctors call volume increased 174% over prior year.

Effie Awards Category Context