Visionary change is a very disciplined business
This paper explains the visionary transformation introduced by MetLife to the way it does business. This approach recognised that visionary transformation does not result from an idea drifting mysteriously down from the muse that is then magically turned into concrete action. Visionary transformation follows a structured process that puts the power of strategic foresight in the engine room of change. In this paper, we review the three key pillars of our strategic foresight engine:
- Pillar 1: Creating a wide-angle lens to identify strategic foresights
- Pillar 2: A framework for identifying fundamental human drives
- Pillar 3: Identifying key customer archetypes and building the customer decision journey
Pillar 1: Creating a wide-angle lens to identify strategic foresights
Successful transformation needs a vision from the top that recognises the power of customer insight in unlocking potential in a new era for insurance.