Campaign details
Agency: DentsuBos MontrealAdvertiser: Arterra CanadaCategory: Launch of New Product/Service
Section I — Case Parameters
Business Results Period (Consecutive Months): 6 monthsStart of Advertising/Communication Effort: September 2016Base Period as a Benchmark: 12 monthsGeographic Area: Quebec, CanadaBudget for this effort: $500,000 – $1 million
Section IA — Case Overview
Why should this case win in the category (ies) you have entered?
The results speak for themselves. This launch was by far the most successful Arterra has ever had. The sales team couldn't keep up with demand,...