Objectives and strategy
The objectives were:
- Increase UK sales, reinforce the brands affinity with sports in the UK
- Dominate SOV for mentions/engagements,
- Elevate the Be Heard owned channels,
- Maximize views of 'product in the moment, engagement and brand mentions.
To deliver, Beats amalgamated brand, agencies and media owners in a collaborative first. They created a live activation around the most highly anticipated fight of the year.
Beats' collaborated closely with Sky's Sports in this campaign, as they not only allowed Beats to feed its product and brand into Sky's boxing coverage, they also gave them access to Sky's production teams, enabling Beats to shoot and use raw real-time footage in its content.
We y created a cross-agency studio staffed by brand and agency creatives and strategists collaborating to create and distribute content across a suite of media and channels.