Design consultancy: Kimpton Creative
Advertiser: Barwood Capital

Executive Summary

Barwood Capital is a real estate investment firm, based in Northampton and investing funds in regional UK property -commercial, industrial and residential units. Following a period of relatively small steady growth, they felt there was an opportunity to position themselves as a business with a strong return on investment and to raise awareness.

We helped to define their brand strategy, which centred around the core proposition "Clever property, enhancing lives". Essentially, whether you are an investor, tenant, landowner, house owner, business partner or local council, the property that Barwood Capital invests in enhances your life.

The identity reflects this message, both in the logo, with its emanating glow and the visual language. The imagery makes a feature of light and the headlines use glow words to emphasise messages and give them an ownable style.