Design consultancy: ANTI Bergen
Advertiser: Bergen International Festival

Summary

Total Communication Design; a brand identity with such visual frequency & dynamism that it is advertising, product & performance. A sustainable cost effective & engaging design solution, that reimagined the presentation of the classical & avantgarde genres. The total number & first-time attendees exploded the year the identity was released; exceeding targets ever since.

Objectives

  • Increase overall audience numbers, ticket sales & first time visitors
  • Maintain strong patronage from existing attendees
  • Present the genres of classical & avantgarde performances in a radical & attractive new light
  • Generate a sustainable, cost effective identity

Solution

The strategic concept and brand identity balances inbuilt agility with consistency of identity, opening worlds of possibilities.