Beyond the Tiers

MediaCom, a media agency network, explain how China is still the market with the greatest overall revenue potential for MNCs, if they make the right investment decisions, have the right expansion strategy and connect with the right consumers.

Beyond The Tiers

A new systematic to growth in China

Despite its relative recent slow-down in economic performance, China is still one of the most dynamic and most prosperous markets in the world. To make apt investment decisions, international and Chinese brands alike need to look for rich data that will provide an accurate picture of China's investment landscape.

But neither China's traditional City Tier System nor "political" consumer classifications such as "the middle class" provide enough granularity for marketers to make apt investment decisions.

Our White Paper on "Beyond the Tiers" provides a new systematic of "Connected Cities" for...

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