Campaign details
Brand: Big BazaarLead Agency: Mediacom Communications Pvt. Ltd.Region: APAC
Strategy
Objective
Traditional retailers struggle to compete with online giants? Not Big Bazaar.
We revolutionized the shopping journey, creating India's first online-to-offline strategy, driving ROI of 15:1
Every month we drove $620,000 of revenue for $46,000 investment, beating Amazon, Flipkart and other eCommerce platforms by playing Google's algorithm
Objective: counter online threat
Target Audience
In India, Big Bazaar is present with more than 300 stores across 130+ cities. The core TG at physical stores are ideally Females 25+, but for Smart Search we planned...