Agency: The Social Street, India
India’s population of over 512 billion puts a huge strain on the blood donation facilities – people who need blood are not always able to connect in time with people who are willing to donate blood, leading to a massive shortage of availability. While there are various provisions such as blood banks and helplines that exist, there is a pressing need to bridge the gap between donors and recipients.
The need of the hour was to create a platform where one could effectively and instantly seek help. This platform needed to have a large reach yet be simple to use, while demonstrating quick results.
We decided to utilize the power of social media – the smartphone explosion in India had resulted in a well-connected network of over 226 million active social media users, that spanned the country and connected all demographics, giving us access to millions who could respond to those in need.