Bomonti Beer

Bomonti Fabrika, a beer brand, relaunched its 50cl can version of its beer in Turkey with a design that represented easy drinking in the past, present and future.

Design consultancy: Brown&co The Brand Collective Advertiser: Anadolu EFES

The old Bomonti Original can

Executive Summary

Bomonti is the oldest beer brand in Turkey, with a heritage dating back to 1890. A revival from near obscurity in 2010 saw brand sales of all variants in the range increase modestly and steadily over the following years, but then some variants started to decline. Most notable was the drop in performance of Bomonti Original -its core variant - particularly when sold in cans. So poor were can sales, in fact, that in late 2015, they were dropped entirely from...

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