Branding The Dell

The Dell, a highland holiday destination in Scotland, increased sales by letting the product speak for itself through a new emotive brand identity.

Design consultancy: GoodAdvertiser: The Dell

Executive Summary

The Dell is a very special place. A stay here stays with you.

But, its identity was flat and its website was uninspiring and difficult. It looked like any other self-catering operation in a competitive part of the Scottish Highlands.

Since 2012, its owners Ross and Polly Cameron, have slowly improved the infrastructure. In 2015 they were ready for a relaunch and a drive for growth.

The Camerons wanted to sell the wonders of being situated in the stunning Cairngorm National Park along with the highlights of delightful Nethy Bridge....

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