Design consultancy: United by DesignAdvertiser: Brew York Craft Brewery
Executive Summary
In 2015, the co-founders of Brew York knew what they were setting out to do; however the speed they have been able to achieve some of their goals has come as a shock even to them.
Branding has been at the core of their business plan since the beginning, and our challenge was to merge influences from a number of sources to create an impactful brand mark for Brew York which did not rely on category cues often seen in other beer brands, for example, the...