Campaign details

Agency: The Armstrong Partnership

Bucher Emhart Glass's (Emhart) inspection equipment is used the world over by container glass manufacturers.

But the equipment wasn't selling – so Emhart needed to bolster their inspection business, globally.

Strategy

An audit of the global Emhart customer base revealed that glass forming and glass inspection were seen as two separate processes.

Here, Emhart had missed their point of difference as one of the only companies in the world to offer machinery for both processes.

Through integration they could achieve far greater efficiency – and grab a monumental opportunity to position Emhart as a revolutionising force for the whole industry.

The campaign sought to highlight how efficiencies would bolster profits for glassmakers and increase sales for Emhart, and to reconfirm glass as the most sustainable packaging material on the market.