Campaign details
Agency: AnomalyAdvertiser: Labatt Brewing Company Ltd.Category: Building Brand Equity
Section I — Case Parameters
Business Results Period (Consecutive Months): February 2016–November 2016Start of Advertising/Communication Effort: February 2016Base Period as a Benchmark: February 2015–November 2015Geographic Area: CanadaBudget for this effort: Over $5 million
Section IA — Case Overview
Why should this case win in the category (ies) you have entered?
The Budweiser Light Up the Nation campaign consisted of an incredible blend of innovation, promotion, and sales-driving tactics that the beer category had never seen...