Bulwark: The new world cider

Bulwark Cider, the Canadian cider brand, expanded globally and increased sales penetration by showcasing its craft and artisan credentials in its design.

Design consultancy: WPA PinfoldAdvertiser: Bulwark

Executive Summary

New accounts won in the USA, UK, Hong Kong and China

Bulwark Cider is Nova Scotia's most famous cider brand and its fame is now spreading across North America and the Far East. It is a handcrafted traditional cider that uses freshly pressed apple juice from the rich and fertile Annapolis Valley. The cider market has become highly competitive and WPA Pinfold was commissioned to rebrand Bulwark to focus on its value proposition and reposition it in the added-value craft cider sector. A key requirement of the brief was to...

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