Cadbury Heroes Advent Calendar

Cadbury, a confectionary brand, designed a digital advent calendar to accompany its physical Heroes calendar to reach its wide target audience and increase sales in the UK.

Design consultancy: Design BridgeAdvertiser: Mondelez

Executive Summary

As the first ever Heroes Advent calendar to be launched, Cadbury's family favourite had a clear ambition - to appeal to teens who consider themselves "too old" for advent, instead of the typical pre-teen audience and adults reliving their childhood.

The brief was to design a traditional advent calendar pack -

2D on a conventional 3D structure. However we felt that to truly engage th audience we would need to go beyond 1 We encouraged the client to expand the remit to include the digital realm.

This meant working...

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