Campaign details

Brand: Charles Schwab
Advertiser: Charles Schwab
Lead agency: Mekanism

Effie awards category context

The financial world is full of Goliaths, and very short on Davids. But thankfully, there's Chuck. For over 40 years, Charles Schwab has been disrupting the industry by making investing more affordable and accessible to everyday investors.

Schwab empowers investors by encouraging them to ask their financial brokers tough questions. This was the basis of their ad campaign that ran between Jan 1, 2017 and August 31, 2017. During this period, Schwab's new accounts increased 49% and new assets increased 56%. And their TV, print and digital ads scored higher than all competitors at lifting Impression and Consideration.

State of the marketplace and brand's business