Child Focus: Closer than you think

Child Focus, the Belgian centre for missing children, managed to increase the number of shares of missing child posters on social media by 387%, and a missing child was found and returned home safely.

Challenge, context & objectives

Child Focus is the Belgian centre for missing and sexually exploited children. In 1998, in the wake of the outrage Marc Dutroux incited by kidnapping, torturing and sexually abusing six young girls, the organisation was founded to prevent or solve child disappearances, abductions by a parent or stranger, youth runaways and the sexual exploitation of children.

In five years prior to the campaign, 80% of child disappearance cases were closed within the first year, but many of them remain unsolved. This requires a strong effort in communication on two levels: 1) alerting people of...

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