Campaign details
Agency: Different Kettle
15,000 children in Scotland live with an incurable condition that will cut their lives short.
But the Children's Hospices Association Scotland (CHAS), the charity best equipped to support them and their families, was only reaching a tiny fraction of them.
A profound step-change in brand perception was needed.
Strategy
In 2015 a report commissioned by CHAS found over 15,000 children in Scotland live with an incurable condition that will cut their lives tragically short.
CHAS is the only charity in Scotland that provides hospice services for children with life-shortening conditions.
But it could now...