Dainik Jagran: Daughter's Diary

Dainik Jagran, an Indian Hindi language daily newspaper, leveraged its position as India's most read newspaper to lend a first-person voice on the gender issue and stir the conscience of Indians.

Agency: Jagran Prakashan Ltd

Objectives

  • Lend a 1st person voice on the gender issue
  • Demonstrate a view of the world from a girl's perspective
  • Not sell more copies, but propel Dainik Jagran as an agenda-setting newspaper

Strategy

A majority of the 330 mn deities in India are goddesses. Yet, a Reuters survey ranked India the 4th most dangerous country for women. We rank 130 among 180 countries on Gender Inequality Index.

Our constitution recognizes equal rights for women, we have more women leaders than any other country, yet the girl child has a lesser chance to be born than...

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