The war on the ivory trade has been both public and successful, yet elephant populations continue to be decimated. Poaching's well-publicised decline made people feel the threat to elephants was over.
To reignite passion for this fading cause, we inspired people to feel for elephants in a radical way.
Hello in Elephant is a world-first human-elephant translator - part utility, part sharing generator, part donation mechanism.
With zero paid media budget, the campaign went global garnering 400m opportunities to see. Importantly it created renewed energy to save elephants - DSWT's donations rose 34% and it delivered a projected profit ROMI of 19.1:1.
Total Campaign Expenditure
What was the strategic communications challenge?
Elephants' continued towards extinction.