Deluxe Corporation: Small Business Revolution

This case study explains how marketing services company Deluxe Corporation used content marketing to build brand recognition and explain its services in the US.

Agency: Deluxe CorporationCountry: USA

Winning the category

Upon its release, the Small Business Revolution – Main Street series was received less as an innovative marketing campaign and more like a true TV show. Case in point: When Deluxe announced plans for a second season, the company quickly received 14,000 nominations – and it was named among Inc. magazine's "9 Top TV Shows Entrepreneurs Should Watch in 2017," alongside popular network and HBO series.

Key metrics

  • News stories since 2015: More than 1,100
  • Social and earned media impressions: More than 2.3 billion
  • Social media audience of more than...

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