Campaign details

Advertiser: DOT
Brand: DOT
Agency: Serviceplan
Country: Germany

Campaign Summary

285 million blind and visually impaired people worldwide have limited access to knowledge: Only 3% of all text content is available in Braille, because the complex translation makes it unprofitable for publishers. There is no alternative to Braille: 90% of people who can't read Braille are unemployed. Dot Mini is the first device that can access any digital text content on its own. Because the innovative Dot Translation Engine based on AI understands context and translates efficiently to Grade 2 Braille, which is on average 50% shorter. Dot Mini provides additional audio support for even faster perception. All in a device that's multiple times smaller, lighter, energy efficient and cheaper than conventional ones. 200,000 books already directly available via big content platforms like Rakuten Kobo and Yes24. 1000 units delivered to India and Kenya through Korean national development agency KOICA. 40,000 units pre-ordered for global launch in 2019.

Marketing Context