Ernst & Young: #BetterQuestions

EY, a professional services firm, grew its brand value within its category by launching an integrated global campaign for its c-suite audience.

Campaign details

Agency: Ogilvy

This campaign pointed at three global objectives. To unlock and demonstrate the power of the EY purpose; to broaden consideration of EY services beyond tax and audit; and to inspire EY people.

Strategy

EY aims to build a better working world and set the ambition to become the most distinctive global professional services brand.

And this campaign took aim at competitors, based around three global objectives:

In unlocking and demonstrating the power of the EY purpose, the work needed to ensure that EY clients and prospects clearly knew what EY stood for and what makes...

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