Kinder chocolate: The Stars of Tomorrow

Kinder, a chocolate brand, successfully increased brand performance in the Czech Republic and Slovakia by showing mums that it believes in their children as much as they do.

Campaign details

Agency: Momentum Czech RepublicCountry: Czech Republic

Background

Summary

The market is distorted by discounts. Instead of discounts, Kinder Chocolate decided to focus on the perceived added value: getting closer to the hearts of the consumers – mums with small kids. Together with the mothers, it discovered the future stars in their little children and showed how unknown faces went on to become successful stars. It therefore, increased the consumer loyalty, sales and perceived product value and allowed for sales at higher prices. The project was so popular that it went viral and became an interest...

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