Campaign details
Brand: Virgin MediaAdvertiser: Virgin MediaAgency: Bartle Bogle Hegarty
Introduction
This paper tells the story of how a shift in our approach to marketing generated £633 million of incremental net revenue1 for Virgin Media and helped them take on category giants Sky:
- by fighting facts with feeling;
- by dialling up the brand's 'Virgin-ness'
- by remembering John Hegarty's maxim that no matter how superior your product claim might be, 'information...