Ford Ireland: Mustang Run

Ford, an automotive brand, advertised the launch of its newly redesigned Mustang in Ireland by partnering with Chad McQueen, a racing car driver and son of iconic Mustang driver Steve McQueen.

Campaign details

Agency: OgilvyCountry: Ireland

Background

In 2015, Ford launched their newly redesigned Mustang – finally available in Ireland and Europe, for the first time, in a right-hand-drive model. Knowledge of this was very low, however. It was our job to inform people about this momentous piece of automotive history and get them to engage with the Ford brand once again.

Chad McQueen is the only son of actor and iconic Mustang driver, Steve McQueen, and is also a racing driver, actor, producer, director and Mustang enthusiast in his own right. He was the perfect ambassador to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands