Campaign details
Agency: OgilvyCountry: Ireland
Background
In 2015, Ford launched their newly redesigned Mustang – finally available in Ireland and Europe, for the first time, in a right-hand-drive model. Knowledge of this was very low, however. It was our job to inform people about this momentous piece of automotive history and get them to engage with the Ford brand once again.
Chad McQueen is the only son of actor and iconic Mustang driver, Steve McQueen, and is also a racing driver, actor, producer, director and Mustang enthusiast in his own right. He was the perfect ambassador to...