Objectives and strategy

Objectives:

Our main objective was to drive incremental sales by entering the reseller search landscape and dominating our brand presence across all reseller sites, which would also drive additional traffic to our paid and organic search activity.

Campaign strategy:

To maximize our online presence on major reseller networks we designed the below innovative paid search strategy across both Amazon & Criteo platforms.

We tailored strategic campaigns and messaging based on the different shopping behaviours we can observe through queries across the various stages of the shopping funnel.

We also worked with our programmatic team who was running display retargeting campaign on the Amazon Advertising Platform (AAP) to gain additional insights not available on Amazon Marketing Services (AMS) on the paid search end to better structure and optimise our campaign and targeting strategy.

Execution and media