From on-device to out-of-home: Measuring the whole picture of campaign effectiveness for Google

On Device Research, a research company, launched a campaign in the UK to raise brand consideration of the new Google Pixel 2.0 handset, alongside broader awareness and purchase intent driving goals.

Project summary

The cross-platform reality that both consumers and marketers exist in simultaneously creates a world of exciting targeting opportunities along with a whole host of measurement challenges. By deploying geo-location data alongside digital brand surveys, and linking ad exposure to device IDs rather than cookies, we can measure the true impact of cross-media brand activity, while maximising the return on brand impact for advertisers.

Google is a pioneer in providing innovative cross-platform solutions to billions of people across the globe, and expects similar levels of innovation from its data and insight partners. In October 2017, Google's launched a campaign...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands