Design consultancy: BrondAdvertiser: Gloucester Rugby
Executive Summary
Gloucester Rugby Brand
In the summer of 2017, Gloucester Rugby commenced an intensive review of the brand and values. A full audit was completed of the brand and assets. This included interviews with the Gloucester Rugby Board, employees and players.
The project involved developing a new brand identity, a brand positioning statement, mission statement, brand values and brand guidelines for all future communications.
The sporting and rugby landscape is currently going through a dramatic period of change and growth. How fans of the future will consume and follow sport was...