Gloucester Rugby Rebrand

Gloucester Rugby, a rugby brand, launched a new logo to develop a new brand identity and attract a wide range of stakeholders in the UK.

Design consultancy: BrondAdvertiser: Gloucester Rugby

Executive Summary

Gloucester Rugby Brand

In the summer of 2017, Gloucester Rugby commenced an intensive review of the brand and values. A full audit was completed of the brand and assets. This included interviews with the Gloucester Rugby Board, employees and players.

The project involved developing a new brand identity, a brand positioning statement, mission statement, brand values and brand guidelines for all future communications.

The sporting and rugby landscape is currently going through a dramatic period of change and growth. How fans of the future will consume and follow sport was...

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