Design consultancy: Brond
Advertiser: Gloucester Rugby

Executive Summary

Gloucester Rugby Brand

In the summer of 2017, Gloucester Rugby commenced an intensive review of the brand and values. A full audit was completed of the brand and assets. This included interviews with the Gloucester Rugby Board, employees and players.

The project involved developing a new brand identity, a brand positioning statement, mission statement, brand values and brand guidelines for all future communications.

The sporting and rugby landscape is currently going through a dramatic period of change and growth. How fans of the future will consume and follow sport was a key consideration in why Gloucester Rugby needed to rebrand. Additionally, Rugby like many sports is facing challenges with an aging core fan base and a decision was made by the Gloucester Rugby Board that future-proofing the club to be ready to meet these challenge would be critical to the future success of the club as a business.