HI-Mark International: Body Sculpture

Hi Mark, the Taiwanese sports equipment manufacturer, relaunched its global Body Sculpture brand by positioning the product as the hero.

Design consultancy: WPA PinfoldAdvertiser: HI-Mark International – Body Sculpture

Executive summary

Our relationship with Hi-Mark stretches back more than 20 years. During that time the company has grown from a largely OEM supplier to become a serious player in the global fitness market. In the 1990s we helped the client develop its Body Sculpture brand for a western market. In 2015 the Chairman flew over from Taiwan to brief us on the relaunch of the range, which is his flagship fitness equipment and accessories range. The brief was simple and to the point: we had a fixed...

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