Hagkaup Smaralind: Happy Shopping!

Focusing on the “theatre of the retail offer” helped Hagkaup, the Icelandic supermarket retailer, increase sales and the number of customers.

Design consultancy: M WorldwideAdvertiser: Hagkaup

Executive Summary

Huge supermarkets used to be all about weekly friction free shopping – going in, walking up and down the aisles, and getting out. Customers had to fit in with business imperatives that focused on streamlining, process, and logistics on an industrial scale.

That's all changing. People shop more frequently for fewer items, and want innovative experiences and places in which to dwell. Engaging ideas, compelling content, and shared space with other brands are the things that will keep them coming back.

Icelandic supermarket retailer Hagkaup partnered with M Worldwide to...

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